Why should you participate in the evolution known as „Marketplace“?

 

  • It is the cheapest and fastest way to expand into foreign markets.
  • Acting on EU marketplaces will help you gain valuable analytical data, sales experience and increase brand awareness.
  • Marketplace in no way competes with your other e-commerce activities, but will enable their effective expansion with specific added value.
  • Marketplaces are the most prominent, fastest growing and evolving trend in online sales.
  • Buying on marketplace platforms offers customers essential benefits. Undoubtedly, the main one is the possibility of purchasing a variety of products in one place. More benefits include responsiveness, personalization, a convenient shopping process, mobile applications, and others.
  • Marketplaces provide sophisticated marketing and branding tools.
  • And last but not least, every large marketplace also has its own B2B segment, i.e. it can buy from you wholesale, if your goods are interesting enough from its point of view.
  • Already in 2021, more than 62% of e-commerce business took place through Marketplace systems.
  • The annual increase in sales of global markets is 27% on average (year 2021).
  • Already 3 out of 5 e-commerce customers in the world buy through a marketplace.

Other interesting statistical data and analyzes can be found at Statista.com

Where are customers looking for items to purchase:

Online Marketplace (44%)
Search engines (19%)
E-shop (18%)
Brand website (9%)